Kubikwa ukuthi ngo-2021, imakethe yamanabukeni abantu abadala e-United States isizodlula eyamanabukeni ezingane. Okungenani ingxenye eyodwa kwezintathu yabantu baseMelika izodinga amanabukeni abantu abadala ngenxa yokukhulelwa, ukubeletha, isifo sikashukela, ukukhuluphala, nezinye izizathu.
Ngokombiko we-Bloomberg, ukuthengiswa kwemikhiqizo yabantu abadala abangakwazi ukuzithiba kulindeleke ukuthi kukhuphuke ngo-48% eminyakeni engu-4 ezayo, kanti ukuthengiswa kwamanabukeni ezingane kukhuphuke ngo-2.6% kuphela, kusale ngemuva kwamanabukeni abantu abadala. Ukuboniswa kwale datha izinguquko zakamuva emisebenzini yokumaketha yebhizinisi, efana no-Kimberly-Clark kanye ne-Procter & Gamble.
Namuhla, ngenxa yokuguqulwa kwemisebenzi yokumaketha yomkhiqizo we-diaper evamile, kulindeleke ukuthi kubonakale ukwanda kokuthandwa kwama-diaper abantu abadala phakathi kwabathengi abasha abafuna ukususa ama-sanitary napkins futhi bakhethe ama-diaper asemfashini.
Eminyakeni engu-5 edlule, abadala abanezinwele ezimpunga emikhankasweni ye-diaper yabantu abadala bathathelwe indawo yizinkanyezi ezineminyaka engama-40 kuya kwengama-50. Njengoba ubuso bentsha buvela emikhankasweni yokumaketha, ama-brand asebenza ndawonye ukuheha abathengi ukuthi bathenge imikhiqizo emisha okuvame ukubhekwa njengesetshenziswa abantu abadala abangakwazi ukuzibamba.
Kodwa-ke, abantu abadala baseyiqembu okuhloswe ngalo ukuthi imboni ye-diaper yabantu abadala inake.
Umbiko wemakethe yamanabukeni abantu abadala emhlabeni jikelele yoCwaningo & Izimakethe uveze ukuthi ukwenyuka kwesilinganiso seminyaka yokuphila kanye nokwehla kwezinga lokuzalwa kubangele ukuthi imakethe yamanabukeni abantu abadala ikhule ngokushesha kunamanabukeni ezingane.
Umbiko wale nhlangano ngoMasingana wezi-2016 ugcizelele ukuthi abantu abadala yibona abangenwa kalula yizifo noma imvelo, okubangela ukuthi umchamo uphazamiseke, ngakho ukwelulwa kwesikhathi sokuphila kusho ukuthi isidingo semikhiqizo enjalo sizonyuka kakhulu.